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"THERE IS NO CHEESE IN THAT TUBE"

Updated: Oct 5, 2023


There is no cheese in that tube - Transformational Distinctions

The saying 'there is no cheese in that tube' metaphorically reveals the righteousness of human beings and our tendency to be fixed in our beliefs and behaviors, even when circumstances change. It implies that we often cling to what we 'know' and how it's 'always been', regardless of whether this is effective or relevant in the given context.


The saying originates from an experiment comparing rats' intelligence to humans and is frequently used in transformational trainings to highlight human beings' need to be right and the consequential impact righteousness has on our lives and the world.

Let go of being right and go find your cheese - Jo Englesson

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